Before uploading your next video or publishing a new blog post, make sure you’ve conducted a business viability assessment to ensure a firm grasp of your market readiness.
Green Room assists in identifying the path from concept to scale. Steps include Market Definition, Entry, Acceptance, and Growth. Important components that may not be obvious to early stage technology innovators include the 3-part value proposition and gaps that often exist between product validation and market acceptance.
The evolution of thought from his own business experience with three startups and numerous leadership roles in others led to the basis of Green Room’s current understanding of what leads to business viability in a startup or early stage health tech company and how to help companies get there.
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