Most HealthTech Startups Fail...
Make Sure Market Know-how Isn’t Why
Make Sure Market Know-how Isn’t Why
True Market Readiness forms the Basis for
Content Marketing Campaigns
Content Marketing Campaigns
Successful content marketing begins with true market readiness.
First the good news. The health technology market has never been hotter. Funding broke another record in 2020 as healthcare technology companies raised $15.3 billion.
Now the sobering news. Most health technology companies fail. There are plenty of reasons for missing the boat, from misjudging the need or audience for your solution to mistiming or misdirecting market entry that lead to lost growth opportunities.
How does market readiness inform content marketing?
This Green Room Technologies two part eGuide will describe optimal strategies for Market Readiness and Content Marketing for Health Technology Companies — from successful market entry, through rapid growth, and ultimately market leadership.
Guide to Health Technology:
Market Readiness
Defining your market and the value of your product in it.
- Market research
- Market readiness
- Proof of market
Content Market Strategy
Utilizing market research and market readiness.
- Outreach overview
- Targeted content development
- Coordinated campaigns
To learn how both sections inform and build upon the other, access this two-part Health Technology Marketing Guide from Green Room Technologies.
