Successful content marketing begins with true market readiness.
First the good news. The health technology market has never been hotter. Funding broke another record in 2020 as healthcare technology companies raised $15.3 billion.
Now the sobering news. Most health technology companies fail. There are plenty of reasons for missing the boat, from misjudging the need or audience for your solution to mistiming or misdirecting market entry that lead to lost growth opportunities.
How does market readiness inform content marketing?
Defining your market and the value of your product in it.
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Utilizing market research and market readiness.
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To learn how both sections inform and build upon the other, access this two-part Health Technology Marketing Guide from Green Room Technologies.
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