By Dan Greenfield, Green Room Digital Content Strategist Consultant
As we enter 2023, it’s a good time to review your website’s performance and ask whether it’s meeting your expectations and driving the kind of traffic that will grow your business.
If predictions are to be believed, 2023 may be a bumpy ride for early-stage health tech companies looking to court investors and attract new customers.
So as we look to the new year, it may be time to review your website’s performance.
Ask yourself the following questions:
- Ongoing Support and Maintenance: Are you confident your site is secure with the latest software updates and is properly backed up and maintained?
- Load Speeds: Are you satisfied with your page load speeds? (Impatient customers notice!)
- SEO and Google Analytics: Is your content optimized for search? Are your analytics properly set up to evaluate web data and traffic?
- Navigation: Is it easy for customers to navigate without getting lost? Is it designed to be viewed on a mobile device and desktop?
- Design and Branding: Does the design and layout still reflect your target customer and your brand?
- Content: Does your content drive web traffic and prospect queries? Is there a healthy mix of different forms of content (text, video, graphics, as well as blog posts, case studies, and infographics)? And is your content current?
We at Green Room Technologies see a lot of early-stage websites. Our clients need our help with design, content, and traffic. Granted budgets are tight, but all confess their sites could be better.
Off-the-shelf, generic templates may be sufficient for those who feel a simple website is good enough where budget is the only criteria. But for those wishing to make a critical first impression on potential customers and investors, it may be time to seriously consider a custom-designed, safe, and secure website that best reflects your brand.
Simply put, are you satisfied with your online showcase of your company?
Choosing the Web Designer That’s Right for Your Company
The good news is there is a lot of competition for your website business. The bad news is there are a lot of web designers competing for your website business. How do you decide the right one for you?
Obviously, references and examples of their work are important. But more importantly, it’s whether they understand the needs of your industry and your stage of development.
And with regards to cost, it’s less about the lowest price and more about how secure it is and whether its features reflect your brand and your customers. An over-the-top, too many bells-and-whistles website may be as off-putting as one that it’s poorly designed, uninspiring, or just looks amateurish.
It may seem like a cliche, but it’s true: your web design firm should be a partner, not a vendor. It’s a collaborative approach. Any web designer worth their salt is evaluating you as much as you are evaluating them. It needs to be a good fit.
So if you’re interested in a new website or looking to upgrade the one you have, fill out our questionnaire to see if we would make good partners.