Not all good ideas become good businesses. Many early stage companies participate in accelerator programs of various kinds. There they learn to pitch to potential investors. This is good and valuable. But then what?

Green Room helps early stage companies map their path to business viability. These steps may include funding strategy, market and technology readiness, product-market acceptance, growth strategies, and leveraging standards for innovation and interoperability.

While pitching successfully at an accelerator may help raise non-dilutive funding and provide another badge of accomplishment for the pitch deck, repetitive accelerator participation may actually slow you down. Getting caught up in months of non-sales related work again and again… we see that as a problem.

Nothing says “you’re in business” like someone seeing enough value in your product or service to give you money for it. And there’s no time like now to develop your path to business viability.

What is your product? When can you sell it? We have seldom seen a startup move too fast.

Green Room assists in identifying the optimal path from concept to scale. We use effective methods such as the 3-part value proposition to cut through the healthcare market noise and avoid the Killer C’s: Cost, Complexity, and Change of healthcare market acceptance:.