Not all good ideas become good businesses. Many early stage companies participate in accelerator programs of various kinds. There they learn to pitch to potential investors. This is good and valuable. But then what?
Green Room helps early stage companies map their path to business viability. These steps may include funding strategy, market and technology readiness, product-market acceptance, growth strategies, and leveraging standards for innovation and interoperability.
While pitching successfully at an accelerator may help raise non-dilutive funding and provide another badge of accomplishment for the pitch deck, repetitive accelerator participation may actually slow you down. Getting caught up in months of non-sales related work again and again… we see that as a problem.
Nothing says “you’re in business” like someone seeing enough value in your product or service to give you money for it. And there’s no time like now to develop your path to business viability.
What is your product? When can you sell it? We have seldom seen a startup move too fast.
Green Room assists in identifying the optimal path from concept to scale. We use effective methods such as the 3-part value proposition to cut through the healthcare market noise and avoid the Killer C’s: Cost, Complexity, and Change of healthcare market acceptance:.
“The goal is to move fast and to establish market leadership.
You can’t run too quickly toward growth and scale”
Our product-market assessment and accompanying market research surfaces the insights you need to determine strategic partners and distribution sources, perform proof of concept demonstrations, and identify the most likely target market for entry and growth.
Know what you need to do. Before you go to market you must meet these criteria:
Improve your chances of successful market entry.
In the end, the only true definition of market readiness that matters is that someone wants to pay your for your product or service.
Selling it repetitively creates your market.
Reach out to the team at Green Room Technologies:
Turn your connected device into a strong and viable business.
Green Room Technologies leverages extensive experience in all aspects of healthcare technology to help companies who have developed unique and valuable products successfully to market, creating viable, thriving business.
Start with Green Room’s exclusive Business Viability Assessment or explore our online resources for Market and Technology Readiness. Learn more here:
Kristin is a health tech veteran specializing in go-to-market strategies, late stage product development, compliance, content, and high level messaging for medical device and health IT firms.
Kristin earned a doctorate in Biomedical Science from UNT Health Science Center followed by a post-doctoral fellowship at Johns Hopkins School of Medicine and the National Institutes of Health researching neural control of the cardiovascular system during aging, exercise, and spaceflight. She then founded Science Scribes, Inc. and acted as a marketing, research, and business development executive for PracticeIT, InGENIUS Strategies, HRG Capital, and SocialCare by Health Symmetric.
Kristin has served on the board of the American College of Sports Medicine, ChildBuilders, and the Austin HIMSS organization as well as the THSA Health Information Exchange Task Force and FHIR standard development committees.
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