Here are some key takeaways for those who missed Green Room Technologies’ recent webinar on D2C Healthcare sponsored by MedleyMed. The webinar was geared for those with a virtual care app, digital wellness company, or online or independent pharmacy who were looking for a faster path to enter the $700B Direct-to-Consumer Care market.
We know that the US health market is different, peculiar by world standards, and incomprehensibly complex. We know that it is difficult to understand as a market because the person receiving the care is not the same person directly paying for care. We have government regulation but the means of delivery are not owned by the government.
Bob Teague, MD examines the history of employer driven, class-based healthcare as part of his ongoing series on the nature of the US healthcare market.
A growing direct-to-care marketplace requires the industry to stay on its toes.
Integrated platforms that combine drug delivery and health, wellness and fitness services are key to success in the growing $700 billion direct to consumer healthcare market…
by Bob Teague
Let’s say you have the most amazing technical solution for healthcare in history.
Before uploading your next video or publishing a new blog post, make sure you’ve conducted a business viability assessment to ensure a firm grasp of your market readiness.
Green Room assists in identifying the path from concept to scale. Steps include Market Definition, Entry, Acceptance, and Growth. Important components that may not be obvious to early stage technology innovators include the 3-part value proposition and gaps that often exist between product validation and market acceptance.
We truly enjoy and are committed to the success of startup health tech companies.
Too many times I am listening to the pitch and still think to myself: “You convinced me you have a good idea,
After the pitch
The innovation incubator-accelerator culture is mushrooming. After the learning and the meeting and the networking there is a graduation ceremony of sorts called Pitch Day.
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