Market
Health Tech 2024: Get Back in the Water
Rough seas in the health tech market sent many to shore last year.  As 2024 gets going, there may be new optimism and new willingness to
Bob Teague, MD
January 22, 2024
Category: Market
Market
Green Room Technologies Names Health Tech Veteran Kristin Norton, PhD as CEO
Austin-based health tech firm Green Room Technologies today named Kristin Norton, Ph.D. as its new CEO.
Green Room Technologies
January 21, 2022
Market
Class-based Healthcare
Bob Teague, MD examines the history of employer driven, class-based healthcare as part of his ongoing series on the nature of the US healthcare market.
Bob Teague, MD
December 30, 2021
When Elephants Dance: What CVS Can Teach Independent Pharmacies
A growing direct-to-care marketplace requires the industry to stay on its toes.
Bob Teague, MD
November 30, 2021
Consumer Health
Customization is Key to Direct-to-Patient Care
Integrated platforms that combine drug delivery and health, wellness and fitness services are key to success in the growing $700 billion direct to consumer healthcare
Dan Greenfield
October 1, 2021
Market
Most HealthTech Startups Fail…Make Sure Market Know-How Isn’t Why
Successful content marketing begins with true market readiness. First the good news. The health technology market has never been hotter. Funding broke another record in
Green Room Technologies
June 28, 2021
Market
Most HealthTech Startups Fail; Make Sure Marketing Isn’t Why
Before uploading your next video or publishing a new blog post, make sure you’ve conducted a business viability assessment to ensure a firm grasp of
Green Room Technologies
June 24, 2021
Market
Brief.Technology Readiness
Green Room assists healthcare technology companies in understanding and leveraging standards for interoperability and innovation as well as the sources and uses of data needed
Kristin Norton, PhD
January 2, 2021
Market
Brief.Market Readiness
Green Room assists in identifying the path from concept to scale. Steps include Market Definition, Entry, Acceptance, and Growth. Important components that may not be
Kristin Norton, PhD
January 1, 2021
Turning Good Ideas into Good Business
After the pitch
The innovation incubator-accelerator culture is mushrooming. After the learning and the meeting and the networking there is a graduation ceremony of sorts called Pitch Day.
Bob Teague, MD
February 8, 2019
