Guide to Health Technology: Market Readiness

Health Tech Marketing Begins with Research and Readiness

From a marketing perspective, it’s challenging for any technology startup to build awareness, establish credibility, and differentiate its device, application, platform or data solution from the competition.

This is especially true in health technology where startups, and even established technologies wishing to enter the space, face bigger obstacles than companies in other industries:

• Multiple, Hard to Reach Stakeholders with different Value Propositions
• Longer Buying Cycles and unusual Sales hurdles
• Resistance to Workflow Changes and solutions outside of Source Systems
• High Reliance on Demonstrable Profit and Revenue over Cost Savings
• Evidence-based Data and Practices Requirements to Measure, Validate, Interpret Value

Sign up or Log in to access your Guide to Health Technology: Market Readiness.

REGISTER

LOGIN