Brief.Market Readiness

Green Room Technologies

Turning Good Ideas into Good Business.

Green Room specializes in business, market and technology readiness
Our clients are health tech companies with medical device and software products
Our services enhance innovation, interoperability, growth and investment potential

Market Readiness Brief:

Green Room Technologies | Market Readiness

Business Viability in Health Technology

Not all good ideas become good businesses. There are many healthcare-specific factors at play. Green Room Technologies leverages extensive experience in health technology, business, data and interoperability to help our clients assess and achieve business viability.

Green Room’s services include business viability, market and technology readiness assessments; strategies for de-risking product-market acceptance, and leveraging standards innovation and interoperability.

What is Market Readiness?

Green Room assists in identifying the path from concept to scale. Steps include Market Definition, Entry, Acceptance, and Growth. Important components that may not be obvious to early stage technology innovators include the 3-part value proposition and gaps that often exist between product validation and market acceptance.

You have to meet the market where it lives before you can create meaningful innovation. You have to be aware that the user, buyer, and beneficiary are generally three different entities in healthcare. And you have to be aware of the Killer C’s of market acceptance: Cost, Complexity, and Change.

Green Room Technologies | Market Readiness Process

Market Assessment and Research

Our product-market assessment and accompanying market research surfaces the insights you need to determine strategic partners, perform proof of concept demonstrations, and identify  the most likely target market for entry and growth. 

Market Readiness starts with a detailed assessment of current status in major areas that drive opportunity for success. Before you go to market you must meet these criteria: 

  • Product is ready for market
  • Data sources and uses contribute to business viability
  • Business model, how you make money, is validated 

We help identify areas where additional work is needed to enhance the probability of market success and to map a plan to address these uncovered gaps. 

  • Define the path to demonstrate market readiness
  • Map and achieve the proof points
  • Tie market readiness milestones to funding and capitalization

True Market Readiness

In the end, the only true definition of market readiness that matters is that someone sees enough value in your product or service to give you money for it.

Selling it repetitively creates your market.

The goal is to move fast and to establish leadership in your market niche.

When Should You Contact Green Room

Reach out to the team at Green Room Technologies when you:

  • Early in the product validation, market analysis process
  • When you need early sales targets and proof of concept demonstrations
  • As you work to overcome healthcare-specific barriers to adoption

Are You Market Ready!

Green Room Technologies leverages extensive experience in all aspects of healthcare technology to help companies who have developed unique and valuable products successfully to market, creating viable, thriving business.

Start with Green Room’s exclusive Business Viability Assessment or explore our online resources for Market and Technology Readiness. Learn more here…

Chief Executive Officer

Kristin is a health tech veteran specializing in go-to-market strategies, late stage product development, compliance, content, and high level messaging for medical device and health IT firms.

Kristin earned a doctorate in Biomedical Science from UNT Health Science Center followed by a post-doctoral fellowship at Johns Hopkins School of Medicine and the National Institutes of Health researching neural control of the cardiovascular system during aging, exercise, and spaceflight.  She then founded Science Scribes, Inc. and acted as a marketing, research, and business development executive for PracticeIT, InGENIUS Strategies, HRG Capital, and SocialCare by Health Symmetric.

Kristin has served on the board of the American College of Sports Medicine, ChildBuilders, and the Austin HIMSS organization as well as the THSA Health Information Exchange Task Force and FHIR standard development committees.

Green Room Technologies | Turning Good Ideas Into Good Business

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PO Box 637
Austin, Texas
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