Green Room Technologies

Turning Good Ideas into Good Business.

Green Room specializes in business, market and technology readiness. Our clients are health tech companies with medical device and software products and investors interested in health technology. Our services enhance innovation, interoperability, growth and investment potential.

The Health Tech Market: A US Equity Market Point of View

The Empire Strikes Back

Telehealth made a huge positive impact during the Covid public health emergency. Regulatory agencies and payers eased restrictions and facilitated utilization allowing more patients to effectively access care during the shutdown. Begging the question, why do we have to ask?

But now the Empire has struck back. Many of the restrictions that were eased are expiring and being rolled back. To the detriment of patients and to the astonishment of some physicians and providers.

Katie Palmer reporting in STAT on July 13 trumpeted “The party is winding down”: States and insurers resurrect barriers to telehealth.

Why would we do this? The healthcare system is a mystery to most people. But this is the Healthcare Cartel doing what it always does after a challenge, it reforms like a giant ameba.

What is this Healthcare Cartel? It is the collection of interests that passes for a healthcare system in the US. In the post-World War II period when we determined we would have a class-based health benefit system tied to the quality of your job and your employer, the system void was filled by a self-organizing Cartel of interests.

The members are government – federal and state, employer-based health plans and ASO’s, commercial health plan carriers, hospitals, physicians and biopharma. It is a complex, adaptive system that designs, manages and expands the payments for healthcare in the US to now approaching $4 Trillion.

The Cartel may yet make an expanded place for virtual care which would be logical and rational. Despite this friction, telemedicine continues to confront its historical barriers to acceptance:



Telemedicine has never been about the technology which has been available for decades. It has always been seen as a challenge to the structure of traditional care delivery including licensure. In order to effectively deliver virtual care requires that licensure doesn’t stop at state lines.

But even if it does new solutions are cropping up all the time. One that is having success is Mocingbird. Check out how their system of licensure and credentialing support is making multi-state licensure realistic for physicians and providers.

Some combination of enlightenment and new technologies that enable distribution of healthcare to provide better access will eventually address these barriers. All it takes is a will to do so.

Healthcare Segment Scorecard - as of close of market 7/19/2021

Image of a Healthcare Scoreboard

Although healthcare companies have had a very weak 12-month performance compared to the S&P 500, in the last three months almost all of the subsectors have begun to outperform as the impact of Covid recedes and more usual levels of chronic care, elective and non-emergent procedures, and wellness activities resume.

Telehealth that was such a booming success during the worst of the Covid shutdown has been falling back even without increasing regulatory restrictions. Patients are returning to the office. If you are in investor who bought digital health including virtual care in 2020 and have held on, you may need a visit to a pain clinic yourself. Charts below of Teladoc, American Well Corporation, and Good Rx.



As I See It:  Providing broad access to virtual care seems like an obvious thing to do. And it looks like CMS is at least considering this expansion. The Cartel is mighty, however, and the pushback could be great. The market seems to agree and is not very enthusiastic at the prospects of these firms.

Bob Teague, MD
Chief Medical Officer
Green Room Technologies
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Disclaimer: The information in Green Room Technologies’ public blogs and reports is obtained from third-party sources and believed to be reliable but accuracy and completeness are not guaranteed. Unintended errors or misprints may occur. All reports are for educational or informational purposes only and do not imply any investment, legal or other advice or recommendation. Each reader needs to review their own strategy and situation and perform their own research and analysis before using this information and opinion in any personal or corporate decision-making process or activity. All expressions of opinion are subject to change without notice. Green Room Technologies and its members are to registered investment advisors or broker/dealers and the opinions should not be construed as investment advice nor to replace advice from professional advisors.

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