Brief.Communication Services
Green Room Technologies
Turning Good Ideas into Good Business
Green Room specializes in business, market and technology readiness.
Our clients are health tech companies with medical device and software products.
Our services enhance innovation, interoperability, growth, and investment potential.
Brief.Communication services
Even the best health technology solutions won’t succeed without a go-to-market communications strategy that can generate awareness and build meaningful product differentiation.
Green Room Technologies’ full service health tech consulting practice stands apart from traditional marketing firms. Our team of veterans combines deep relationships with professionals, providers, health systems, payers, patients, and investors with first-hand knowledge of the industry and technologies redefining healthcare.
Our recommendations are backed by a comprehensive assessment of your company’s market, technology, funding and communication strategies to determine the shortest path to viability, funding, and growth.
Let us help you translate complex medical and scientific concepts into compelling calls to action for your target audience.
Components of a successful communications strategy
Your health tech startup has a compelling solution. But it’s still untested in the marketplace. Green Room Technologies will design customized campaigns to build awareness, drive web traffic, and engage prospects. Six key steps to a successful campaign include:
Market Research
Market Readiness
Proof of market
Initial Outreach
Targeted content
Coordinated Campaigns
Market Research
Market, technology, funding, and communications assessment with a focus on business viability
Market Readiness
Organic outreach to identify optimal market entry and cultivate targeted customers
Proof of market
Promotion to early adopters to demonstrate value and build market acceptance
Initial Outreach
Creating content that addresses customer needs and generates demand
Targeted content
Knowing your audience to tailor your content strategy
Coordinated Campaigns
Embracing a holistic content strategy that avoids one-off tactics
We then review the process, identify key learnings, and provide you with a plan for next steps.
Services
Tapping a team of marketing partners, we’ll work with your leadership and staff to strengthen your marketing efforts with:
- Branding development and marketing briefs to refine your positioning and messaging
Comprehensive web design and development to support your online presence
Original content including blogs, case studies, web copy, articles, white papers and video production to drive web traffic and build social media presence: SEO and Google Analytics
Lead outreach and management to identify and cultivate prospects and investors
Industry analysts and public relations outreach and briefings to build awareness and market credibility
Event planning
Our efforts are supported by:
Webinars
CRM based outreach via email
Social media ads
Landing pages for lead capture
Graphics and logo design for presentations and marketing collateral
Our services are tailored to the needs of early stage health tech companies. We are sensitive to stretching resources and making each engagement easy and cost-effective.
