Entering the ‘green room’, where everything comes together for a surfer, means understanding the underlying forces and making the bet, based on what you know and what you see, that things will fall into place. It takes observational and technical skill… and some degree of risk and luck.
Many family offices seek to participate in health technologies not only for the potential monetary returns but also to support beneficial advances in healthcare. Given the rapid technology acceleration associated with COVID and the new government interoperability rules, it is an exciting time for family offices to invest in health tech. There are economic, societal, and personal returns
However, the analogy is clear. While there have never been more opportunities and more money chasing them, there is also greater potential for risk. The desire and the pressure to get in the game are great, even if there is an experience gap with these types of investment and the underlying forces at play.
Fierce Healthcare article: Investors Double Down on Health Technology as Funding Reaches $9.1B in 2020
The challenges often come in the form of understanding the future value of the technology and its interplay with the forces of the healthcare market well enough to make an informed judgment about the likelihood for business viability and investment success.
Another challenge is understanding the founder team, which may be especially difficult if the office doesn’t come from healthcare. Academicians, technologists, healthcare providers and those involved in the business of healthcare may all speak a different language, one that is unique from other businesses.
Therapeutics in the form of novel molecules to fight cancer or rare disease or genetic disease or neurologic diseases as well as digital health applications and medical device advances together make an expansive opportunity but also a challenge to know which of the many options may fit an investment philosophy or method.
Making a profitable judgment over and above the excitement of a concept can be daunting.
Enter Green Room Technologies. Its principles have been part of healthcare and the health tech investment scene through multiple cycles of innovation and investment. Like sizing a wave, our Business Viability Assessment is a great way to rapidly and reliably assess the fat deal flow that exists in the current market.
Looking over a number of investment opportunities and understanding not only your goals but the overall investment potential is our specialty. Calling on Green Room Technologies’ experience will enhance your chance of catching the wave and entering the green room of health tech investment.