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Brief.Communication Services

ByKristin Norton, PhD

Green Room Technologies

Turning Good Ideas into Good Business

Green Room specializes in business, market and technology readiness.
Our clients are health tech companies with medical device and software products.
Our services enhance innovation, interoperability, growth, and investment potential.

Brief.Communication services

Even the best health technology solutions won’t succeed without a go-to-market communications strategy that can generate awareness and build meaningful product differentiation.

Green Room Technologies’ full service health tech consulting practice stands apart from traditional marketing firms. Our team of veterans combines deep relationships with professionals, providers, health systems, payers, patients, and investors with first-hand knowledge of the industry and technologies redefining healthcare.

Our recommendations are backed by a comprehensive assessment of your company’s market, technology, funding and communication strategies to determine the shortest path to viability, funding, and growth.

Let us help you translate complex medical and scientific concepts into compelling calls to action for your target audience.

Components of a successful communications strategy

Your health tech startup has a compelling solution. But it’s still untested in the marketplace.  Green Room Technologies will design customized campaigns to build awareness, drive web traffic, and engage prospects.  Six key steps to a successful campaign include:

Market Research
Market Readiness
Proof of market
Initial Outreach
Targeted content
Coordinated Campaigns
Market Research

Market, technology, funding, and communications assessment with a focus on business viability 

Market Readiness

Organic outreach to identify optimal market entry and cultivate targeted customers

Proof of market

Promotion to early adopters to demonstrate value and build market acceptance

Initial Outreach

Creating content that addresses customer needs and generates demand

Targeted content

Knowing your audience to tailor your content strategy

Coordinated Campaigns

Embracing a holistic content strategy that avoids one-off tactics

We then review the process, identify key learnings, and provide you with a plan for next steps.

Services

Tapping a team of marketing partners, we’ll work with your leadership and staff to strengthen your marketing efforts with:

  • Branding development and marketing briefs to refine your positioning and messaging

  • Comprehensive web design and development to support your online presence

  • Original content including blogs, case studies, web copy, articles, white papers and video production to drive web traffic and build social media presence: SEO and Google Analytics

  • Lead outreach and management to identify and cultivate prospects and investors

  • Industry analysts and public relations outreach and briefings to build awareness and market credibility

  • Event planning

Our efforts are supported by:

  • Webinars

  • CRM based outreach via email

  • Social media ads

  • Landing pages for lead capture

  • Graphics and logo design for presentations and marketing collateral


Our services are tailored to the needs of early stage health tech companies. We are sensitive to stretching resources and making each engagement easy and cost-effective.